Think of me as a marketing agency. Without the overhead.
What I Can Help You With
I’m a natural dot connector. I see patterns and stories in data. I notice gaps and opportunities.
This makes me very good at leveraging data, revealing all that is there. I use this to tell your brand’s story.
I don’t spin yarns.
Data Analysis Help
I can help you by auditing your sales, customer and market data to reveal key findings, and identify gaps and trends.
Richard Branson really helped me understand customers and how to engage with them. And working at the world’s leading brand strategy market research company, Millward Brown, really helped me understand how people interact with brands.
This combination gives me a powerful insight into what you need to do to attract and keep customers at every touchpoint of their interactions with you.
Customer Experience Help
I can help you gain a deep understanding of your customers and their connection with your brand(s) at all touchpoints of their experience with you.
I can help you deepen your connection with your customers at all touchpoints of their experience with you.
Websites are an essential digital marketing tool. My approach to developing them is strategic and creative. The strategic comes first: you can’t know what you’re going to create until you know why and how you’re doing it.
I’m a WordPress website developer and have experience building websites for coaching, e-commerce, construction and tourism businesses.
Website Development Help
I can help you understand how your website can work for you and maximize its effectiveness.
I can create your website from start to finish.
Strategic Digital Marketing
I’m a classically-trained marketer who has kept fully up-to-date with the marketing world.
So I have all of the digital marketing skills you need. And I have one big plus. I’m highly strategic with my work. I don’t leave things to chance. I use data to inform my plans and strategies, and plans and strategies to inform my work.
Winging it is not for me.
Strategic Digital Marketing Help
I can help you drive brand awareness and lead generation by using your data to create powerful plans and strategies that drive your:
- Digital advertising
- Email marketing
- Content marketing
- Social media marketing
- Pay Per Click ads
I can create your:
- Copy – for all purposes (advertising, content, emails, social media, reports, documents)
- Website – from start to finish
- Email marketing
- Market and Customer Research surveys
As a process, copywriting is both strategic and creative. I both love writing and am very strategic.
I’ve written thousands of business documents, and hundreds of blog posts and articles over the years. I adapt my style to match the needs of my Clients and their audiences. I can turn even the most complex ideas into easily-understood words.
Like all writers, I’ve got a few books in the works!
I can help you use your content to engage with your customers and prospects by writing your:
- Website copy
- Email copy
- Social Media copy
- Advertising copy
I can help you use your content to engage with your internal stakeholders by writing your:
What people say
Sarah is a brillliant strategist, commnications specialist and marketer. She provided expert counsel on many projects during the time we worked together at the University of Toronto. I would work with her again anytime.
Sarah is a master of uncovering market and brand insights. Her ability to leverage them in strategic plans, which deliver successful long term results, is where her mastery and leadership is really demonstrated.
Sarah’s unique range of global experience, creativity and sheer passion made working with her fun and inspiring!
I had the pleasure of working with Sarah at the University of Toronto. Sarah is a dynamic strategist that brings an invaluable breadth of marketing knowledge. It’s her diverse experience that really sets her apart – she’s done it all. She is a true brand ambassador that holds a unique talent to see her projects from insight to execution. Sarah is a change-maker that takes challenges head-on; a smart strategic thinker that comes with a creative flair, and I’m so happy that I had the opportunity to learn from her.