I’ve worked in non-profits, corporates, and semi-states in North America and Europe, across most product categories, as a senior leader and as a consultant, Client- and Agency-side. I have a depth and breadth of experience that is exceptional: 35 years spent in most areas of marketing and communications.
I understand your world. Your pressures. Your realities. You can pretty much throw anything at me, and I’ll catch it.
I can help you with:
Auditing sales, customer and market data to reveal key findings, and identify gaps and trends.
Strategic Digital Marketing
I specialize in helping drive brand awareness and lead generation by using Client data to create powerful plans and strategies that drive their marketing:
- Digital advertising
- Email marketing
- Content marketing
- Social media marketing
- Paid Pay Per Click ads
- Affiliate marketing
- Online PR
I can create:
- Copy – for all purposes (advertising, content, emails, social media, reports, documents)
- Websites – from cradle to grave
- Email marketing campaigns
- Market and Customer Research surveys
I can help you gain a deep understanding of your Clients’ customers and their connection with their brand(s) at all touchpoints of their experience with them.
I can help you deepen your connection with your Clients’ customers at all touchpoints of their experience with your them.
I can help deepen engagement with your Client’s customers and prospects by writing:
- Website copy
- Email copy
- Social Media copy
- Advertising copy
I can help your Clients understand how their websites can work for them and can maximize their effectiveness.
I can create websites from start to finish.
Post-Secondary Education Case Study
How do you increase brand awareness of and engagement with your 180 year-old brand when no one knows about it?
What people say
Sarah is a brillliant strategist, commnications specialist and marketer. She provided expert counsel on many projects during the time we worked together at the University of Toronto. I would work with her again anytime.
Sarah is a master of uncovering market and brand insights. Her ability to leverage them in strategic plans, which deliver successful long term results, is where her mastery and leadership is really demonstrated.
Sarah’s unique range of global experience, creativity and sheer passion made working with her fun and inspiring!
I had the pleasure of working with Sarah at the University of Toronto. Sarah is a dynamic strategist that brings an invaluable breadth of marketing knowledge. It’s her diverse experience that really sets her apart – she’s done it all. She is a true brand ambassador that holds a unique talent to see her projects from insight to execution. Sarah is a change-maker that takes challenges head-on; a smart strategic thinker that comes with a creative flair, and I’m so happy that I had the opportunity to learn from her.